A great marketing tool
Ever thought about running a competition to boost your business and audience reach? A well thought out competition can be a great marketing tool to include as part of your overall marketing strategy. If it’s difficult to think of what you may want to offer as a prize, especially if you are a business who offers a service, then why not team up with a client or supplier you know, who may be happy to collaborate with you. Running a competition gives you PR coverage, increases your audience reach and enables individuals to engage with your business.
Why run a competition? Competitions are a fantastic way of marketing your business to the big wide world. This can be done via social media, your website, e-shots, and working with the local press. If you are a new business, it’s an excellent way of getting your product or service out there and testing the water so to speak!
The prize The prize must be attractive to your potential audience and obviously the better the prize, the more likely people are to enter the competition. Make sure you let your audience know what the prize is and if you are teaming up with a third party, make sure they are tagged or included in the competition information, so they gain publicity too.
Drawing a winner To make it fair, a great way of picking a winner is to use Random.org which uses an algorithm to select a random number/winner. People use Random.org for holding drawings, lotteries and sweepstakes.
Gain ‘liker’s and leads Make sure if you’re running a competition on Facebook, that you adhere to Facebook’s competition rules. When you are posting your competition, make sure as part of the competition that you ask people to ‘like’ and ‘share’ your post as well as whatever you would like them to do as part of entering. This will increase your number of ‘likes’ on Facebook. Look at running a competition as another way of gaining potential leads and you never know, you may well get an enquiry from your first competition.
Buckminster would like to invite you to join them on Thursday 25th October from 1pm. We are holding this event for any local PAs, Administrators, VAs (Virtual Assistants), Event Managers, Project Managers and anyone else who looks after booking meeting rooms, corporate events and private dinners for their business/department or client and is interested in meeting with local businesses. It’s an opportunity to give you all a treat too for all your hard work!
The day will consist of:
Welcome to Buckminster & Barn Tour You’ll have the opportunity to see our beautiful Barn, which is positioned within a tranquil and gloriously attractive setting, Buckminster Barn is a sympathetically converted farm building combining distinctly traditional features with stylish contemporary finishing. The oak wooden beams, flag-stone flooring and a wood-burning stove provide for a country life feel. The floor to ceiling windows and opening French doors providing panoramic views over endlessly rolling countryside, a beautiful sight from dusk till dawn! The Barn is perfect for business meetings & conferences, product launches, private dining and corporate parties, birthdays, wakes and christenings.
Mini confidence workshop by Emma Kate Dawson Coaching Clear, functional boundaries will boost your productivity, reduce frustration and aid good work place dynamics. But do you struggle to find the confidence to set boundaries with your boss or other team members? In this mini workshop we’ll go through a step-by-step process you can use to confidently decide, set and maintain boundaries.
Afternoon tea treat Join us for a delightful and well-earned afternoon tea with your colleagues and new acquaintances – please inform us of any dietary requirements by emailing email@example.com.
Networking session They’ll be an opportunity to network with attendees during the afternoon and gain new contacts for your business.
Business owners often forget about holding events when they are putting their marketing strategy together. Events should be a natural element as part of your communications plan.
Events can be extremely powerful; meeting potential clients face to face can be so much more productive rather than trying to spend lots of time posting on social media, getting lost in the crowd. When you meet with an individual face to face, you are bound to make a lasting impression. My motto is: People buy from people.
Here’s some ideas for your business:
Organise a launch event
This is a fantastic way of getting your name out there if you are launching a new business or indeed a new product. Get friendly with the local press, invite them along on the day and all your business contacts and suppliers to gain early coverage for your new business or product.
Why not hold a promotional evening or VIP night?
Give your loyal customers an opportunity to buy your new products at a discounted price, run special offers and incentives. Loyalty cards are a great way of retaining customers. Again an event is a great opportunity to showcase your new products.
Attend industry exhibitions
These events can be a great way of a) getting your name out there and b) gaining new contacts. Often industry exhibitions will have the right target audience attending for your business so it’s in your interest to engage with them and tell them all about your business. Giveaway freebies on the day so delegates have something to remember you by. Be prepared with your marketing materials in advance and make it a priority to follow up with them after the event. Drop them an email and connect via Linked-In.
Attend local networking events
I have met most of my clients at networking events. You’ll have an opportunity to introduce your business and meet with local businesses. Talk with your business contacts and ask which ones they attend in the area. Check on Facebook and Eventbrite for your local networking groups. Make it a priority to attend at least one meeting per month. Make sure you have your business cards with you too as I often see attendees without them!
Speaking at Business seminars & expos
This is a wonderful way of sharing your expertise and knowledge and telling your story about your brand. Not only does it give you an opportunity to talk directly with attendees; people will be interested in what you have to say and don’t forget to inject some personality into your talk – people buy from people!
If you require support with planning an event or indeed organising some marketing materials, please get in touch @ firstname.lastname@example.org or call 07888 679118.
With not long to go now until the Summer holidays, it’s an extremely busy time for everyone, especially for small business owners and entrepreneurs. There are passports and paperwork to get organised, last minute holiday purchases to be made, not to mention a whole stack of work that needs to be completed before you jet off to the sun!
When you think about it, the lead up to your holiday can be one of the most stressful times of the year. For many of us, it’s extremely difficult to leave work behind. But there is a way you can avoid the stress and last minute panic. A Virtual Assistant can step into your shoes and take care of your business, giving you the reassurance to know tasks will be dealt with and clients looked after in a professional way.
Let us step into your shoes…
Hire a Virtual Assistant! A Virtual Assistant can help you with a wide variety of tasks, helping you to fully switch off and enjoy your holiday. Leave your mobile phone behind and let us take care of your business for you whilst you spend time with your family and friends.
Here are 10 suggestions for tasks that you can delegate to your Virtual Assistant to make your life a little easier before, and during, your holiday:
1. Managing your diary
Lunches, dinners, important meetings, it can seem never ending! We can keep track of all the invitations and enter them into your diary and set reminders so that you are aware of what you are doing and where you need to be!
2. Keeping on top of your emails
That feeling of dread when returning from your holiday to hundreds of emails in your inbox can be eliminated. We can help with managing your emails for you, sifting out the important ones and responding to any urgent enquiries, saving you time when you return.
3. Managing your important business calls
Leave your mobile phone at home and let us manage your calls. The last thing you want to be doing is answering a business call when you’re relaxing by the pool. We offer a professional service allowing you the time to relax and switch off.
4. Updating social media
We all look forward to shutting down our laptops and switching off from work for a couple of weeks when we’re on our holiday, however, we still need to be active on social media. We can schedule your social media content for you so that you don’t drop off the radar.
You’re exhibiting at an event later in the year and you require some marketing materials designed and printed. Brief us with what your requirements are and we can arrange this all for you, ready for you when you return.
Got something to shout about? Provide us with a draft with your latest news, tips and offers and we can send out a summer themed newsletter to your mailing list for you. Now is a great time to send a newsletter wishing your clients a happy summer.
7. Chasing outstanding payments
Have a few outstanding payments due from earlier in the year? Now’s the time to chase them. We can send out a few polite, gentle reminders to tidy up your books, ready for your return.
8. Last minute travel arrangements
You’re off to spend 2 weeks in the sun but you still need to book your train tickets to the airport and book some important travel arrangements for a conference you are attending when you return. Let us take care of the arrangements for you.
9. Project management
You are working on an important project and you need to keep on top of progress, chasing suppliers, ensuring important deadlines don’t slip while you’re away. Brief us before you go and we can happily manage this for you, ensuring milestones are met and completed.
These are just a few ways that we can support you and your business with. Give yourself permission to delegate, switch off, relax and enjoy that all important time with your family and friends.
“Working with Debbie as my PA is a delight. She has so many talents; she is very organised, capable, flexible and proactive. She performs a number of duties for me: full PA support, market research, designing marketing materials, social media and assisting with projects. She also helps me set and keep to milestones which move my businesses forward. I have every confidence in allowing her to be client- facing too. She has made a huge impact in making my business run more smoothly and she is such a pleasure to do business with.”
Judith Hogarth, Health and Well-being practitioner, Dendra
“In our business we often have unpredictable peaks in workload, for example foreign delegations seeking to visit us with little notice. Thankfully, we are able to use to Debbie to plan, arrange and oversee their programmes and we are 100% confident things will be done correctly, efficiently and professionally”. Matthew Anderson | Managing Director, TVET UK
Whatever the event is you are planning; excellent event management is essential for any successful event.
Set your objectives
Be clear, concise and measurable.
Are you raising awareness about your business?
Are you launching a new business?
Perhaps your fundraising for a charity?
Set a budget
What is your budget? Compile a spreadsheet with all the overhead costs.
Consider or not whether you will you charge an entrance fee for your event to cover costs?
Find the perfect venue
This is one of the most time consuming jobs in planning your perfect event, consider size of venue, access, disabled access, public transport, parking and most importantly is the ambience right for the event you are creating?
Set a date
Once you have found the perfect venue, ensure you leave plenty lead time to set the date in the diaries, inform all invitees, and parties involved asap. You need plenty time to organise all the different elements of the event.
Hold a brainstorming meeting with your staff, volunteers and anyone else you think may be beneficial to the meeting. This can set out a plan of action and don’t be afraid to assign jobs, after all organising an event isn’t an easy task!
Food glorious food!
This is so important at an event – ask people you know for recommendations on caterers if you don’t have any contacts of your own. Don’t be frightened to ask for a tasting session prior to booking. Good food equals happy people.
Will you need to hire any equipment? e.g. OHP & screen, generator if outdoors event, marquees etc?
Adding music to an event can really add to the atmosphere and boost the event. Again, if friends or colleagues have recommendations this is a great place to start. Listen to the band or musician before you book them! Consider are they right for the event?
Think about your business partners and suppliers, would they like to be involved and gain press coverage out of the event?
Organise a communications plan and list all types of marketing which will be required, print, Eventbrite, e-shots & social media. Social media can be extremely powerful marketing tool. Why not run a competition on social media giving away free tickets to your event. Ask people to like your page and share the competition. Also, don’t forget to ask your suppliers to share the event on their respective pages too.
To enquire about our event planning services, please contact us on 07888 679118 or email email@example.com. We love to hear from you.
What our clients think
“So, less than 12 weeks left until our big day! To be honest, at first, I didn’t see the need for or the additional expense of a wedding planner. After a free initial consultation with Debbie, I realised that her expertise and wide range of contacts could be of real benefit to us when planning our wedding. It has been, for us, financially a cost that we have recovered in time and savings. Debbie has sourced a fantastic caterer, a local musician to accompany one of my friends who is going to sing for us and knowing that we were on a budget, encouraged me to go into charity shops to look for dresses and accessories. Very quickly, I found a near-perfect dress which is now being “up-cycled” to become my dream dress for a starting price of only £75!! I highly recommend Debbie to assist you with your wedding planning. She is great to work with, has a wealth of knowledge and is professional without ever losing sight that it is your big day. Marie, Newark
“Wanted to say a big thank you for all your hard work that went into such a great day yesterday, the music and dancers were brilliant and certainly kept customers in the room for longer! The feedback from customers is that they really enjoyed themselves and were asking when’s the next one! You did a great job and just wanted to say a big thank you !!”
“I can highly recommend this lady , she is very well organised and has an eye for detail. She is an experienced PA and Event Organiser. If you are a sole trader, SME or a larger company , Deborah has the experience in marketing on Social Media, managing your website or in traditional marketing role and for event organising she can organise a wedding, conference, relaunch of your business or the opening of your business. Deborah has organised several vintage fairs and if you go to www, Facebook.com/beasboutiquegrantham you can see the events and reviews. No business to small or large, give Deborah your brief she will cost the job on a hourly rate”. Carol @ Quirky Quirky.
We’d like you to join us for our next ‘Grantham Women in Business’ networking meeting, which is being held at Belton House (National Trust) on Wednesday 13th June.
We’ve planned a Summer evening visit to Belton House with a chance to brush up on your photography skills with one of their volunteer photographer’s Jon Scrimshaw, so if you have a camera hidden away at home, don’t forget to bring it along on the evening! Plus, enjoy a picnic by the Boathouse where you have the opportunity to buy a slate for the new roof and be a part of this fantastic restoration project. Belton House are aiming to raise £100k to help restore the Boathouse to its former glory and every donation helps.
You’ll also have the opportunity of introducing your business in our ‘Round Robin’ session to all the ladies in the group and lots of opportunity to network on the evening.
Join us at 6pm for registration as the meeting will be kicking off at 6.15pm promptly.
On the afternoon of Sunday 14th May, Hanwell Wine Estate in Hickling Pastures, Nottinghamshire will be hosting a free family arts & craft fair. With activities for all ages, it’s a great opportunity to have a go at different arts and crafts free of charge, with local experts offering live demonstrations.
Learn the secret to creating beautiful flower arrangements with Flowers From Holland, try your hand at pencil drawing with Louise Cann, discover the health benefits of homeopathy with Wendy Jackson and find your inner artist with Sara Penrose. There will also be loom weaving and sewing demonstrations.
Local artists will be showcasing their hand-made products on a range of arts and craft stalls featuring unique items and gifts to buy, alongside live entertainment, fun activities for younger children, wine tasting, hot gourmet food from ‘Gourmazin’, tea, coffee and delicious home-made cakes.
The event will be open from 1pm to 6pm with free parking at Hanwell Wine Estate, which is located off the A46 on the A606 Melton Road, Hickling Pastures, Nottinghamshire, LE14 3QG. For more information visit http://www.hanwellwine.co.uk or telephone the vineyard on 01949 81393.
With 2017 now upon us and with everyone talking about goals and resolutions, have you sat down and reviewed the last year and given thought to what you want to achieve in 2017 and how you are going to go about it and what tools and support you need?
Are you struggling with those mundane tasks which seem to get in the way or you just never get round to completing.
Are you spending too much time on admin when you should be focusing on your customers and growing your business and doing what you are good at?
Do you not have time to market your business; promote your business on social media platforms and conduct competitor research?
Want to plan an event but just not sure how to go about it?
If the answer is “yes” to any of these questions, then The Alternative PA, Virtual Assistant service, can support your business with administration, marketing and planning that all important event. We offer an affordable, competitive, and flexible business support solution.
Call us today on 07888 679118 or take a look at our list of areas we can support you with “How we can help you”
Now is a time to plant the seeds of intention for 2017!
We look forward to talking with you and helping you grow your business in 2017.
Step back in time at the ‘Wedding Fayre With A Hint of Vintage. . . ‘Wedding Fayre With a Hint of Vintage’ is being held at the beautiful ‘Angel & Royal Hotel’ in Grantham, Lincolnshire on Sunday 23rd October from 11am to 4pm.
The county of Lincolnshire has some amazing wedding venues filled with ambience and steeped in history and The Angel & Royal Hotel based in Grantham is just one of those beautiful venues. It is said to be the oldest Inn in England.
We will have 20+ local hand-picked wedding suppliers on the day; from bridal and menswear, to vintage inspired gifts and jewellery. We have a jam packed schedule of local musicians who are sure to keep you entertained on the day. Stop and have a chat with Debbie from ‘The Alternative PA’, who is a local wedding planner and is sure to give you some valuable tips and advice. The hotel will be conducting ‘show rounds’ throughout the day so you can take in the beautiful surroundings and envisage your wedding day at this most stunning venue.
If you haven’t already found your wedding transport, then take a seat in a cute stretched VW beetle wedding limo amongst other cars which will be parked in the hotel courtyard on the day.
The first 100 visitors to the event will receive a FREE goodie bag and complimentary drink, so be sure to arrive early!
The Angel & Royal will be serving light lunches and afternoon tea on the day, so if you would like to book ahead, please contact them directly.
To keep up to date with the event information please visit our Facebook page; TheAlternativePA or call 07888 679118.
The county of Lincolnshire has some amazing wedding venues filled with ambience and steeped in history and The Angel & Royal Hotel based in Grantham is just one of those beautiful venues. It is said to be the oldest Inn in England. The Angel & Royal hotel hosts weddings, private parties and corporate functions.
My wedding planning services were called upon to organise a photo shoot to showcase the hotel to its full glory and create images for the new wedding brochure and wedding fayre posters. I set out to think of a concept and theme, which would lend itself to the building and created a mood board which would emphasise an opulent and rich theme coupled with; candelabra, reds & pinks, soft delicate florals, vintage props, antique books and lace and vintage styled clothing.
Armed with the task of pulling together many of my preferred and talented wedding suppliers I work with in the area and after many weeks of phone calls and emails, we all convened at the hotel one sunny Sunday afternoon. On arrival, I was greeted by Andrew and his wife from Anglo-American Car Hire Leicester. Andrew had kindly brought along his gorgeous classic car, a Herald Triumph for the afternoon, who was by far the star of the day!
I then gathered up the models and took them through to the dressing room where the very creative Casey Askew Hair Stylist And Make-Up Artist, who transformed and created a nostalgic vintage look for the hair and make-up. Jeanette from Celtic Belles was on hand on the day to dress the models in her hand made wedding gowns and assist where needed and suits were provided by Chad from Empire Design. Coupled with vintage accessories from myself, The Alternative PA , the models were ready to go.
On arrival in the Kings Room, I couldn’t believe my eyes, the entire room had been transformed into an opulent and grand and colourful wedding dining room oozing sophistication. The whole look was created by Le-Anne from Make My Day Venue Dressing and blooms beautifully adorned the room from Sue from Flowers From Holland and the quirky and unique wedding cake was made and decorated by the extremely talented Sophie from The Confetti Cakery. The whole look was complete!
With the building steeped in history, it is an amazing venue to hold a photo shoot, wedding or business function. Chris from Englands’s Finest Photography was keen to capture the essence of the building, the history and the surroundings.
The hotel did not disappoint as far as providing such a splendid set for this collaborative photo shoot showcasing very talented suppliers and creating a most decadent look and feel and makes the perfect setting for a nostalgic wedding reception. It was a pleasure to spend time with the team and I can’t wait for the next photo shoot!
The Alternative PA is organsing a Wedding Fayre With A Hint Of Vintage at The Angel & Royal Hotel on Sunday 23 October. If you would like more information on the fayre or any of the suppliers involved in the photo shoot, please contact firstname.lastname@example.org.