5 Tips On How Events Can Be Powerful For Your Business

Business owners often forget about holding events when they are putting their marketing strategy together. Events should be a natural element as part of your communications plan.

marketing strategy

Events can be extremely powerful; meeting potential clients face to face can be so much more productive rather than trying to spend lots of time posting on social media, getting lost in the crowd.  When you meet with an individual face to face, you are bound to make a lasting impression. My motto is: People buy from people.

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Here’s some ideas for your business:

Organise a launch event

This is a fantastic way of getting your name out there if you are launching a new business or indeed a new product. Get friendly with the local press, invite them along on the day and all your business contacts and suppliers to gain early coverage for your new business or product.

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Why not hold a promotional evening or VIP night?

Give your loyal customers an opportunity to buy your new products at a discounted price, run special offers and incentives.  Loyalty cards are a great way of retaining customers. Again an event is a great opportunity to showcase your new products.

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Attend industry exhibitions

These events can be a great way of a) getting your name out there and b) gaining new contacts.  Often industry exhibitions will have the right target audience attending for your business so it’s in your interest to engage with them and tell them all about your business. Giveaway freebies on the day so delegates have something to remember you by. Be prepared with your marketing materials in advance and make it a priority to follow up with them after the event. Drop them an email and connect via Linked-In.

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Attend local networking events

I have met most of my clients at networking events.  You’ll have an opportunity to introduce your business and meet with local businesses. Talk with your business contacts and ask which ones they attend in the area. Check on Facebook and Eventbrite for your local networking groups. Make it a priority to attend at least one meeting per month. Make sure you have your business cards with you too as I often see attendees without them!

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Speaking at Business seminars & expos

This is a wonderful way of sharing your expertise and knowledge and telling your story about your brand.  Not only does it give you an opportunity to talk directly with attendees; people will be interested in what you have to say and don’t forget to inject some personality into your talk – people buy from people!

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If you require support with planning an event or indeed organising some marketing materials, please get in touch @ thealternativepa@outlook.com or call 07888 679118.

For more information visit: http://www.thealternativepa.com

Tags: events eventplanning eventmanager networking eventtips marketingmaterials

 

Learn how to take the perfect picture

We’d like you to join us for our next ‘Grantham Women in Business’ networking meeting, which is being held at Belton House (National Trust) on Wednesday 13th June.

Belton House

We’ve planned a Summer evening visit to Belton House with a chance to brush up on your photography skills with one of their volunteer photographer’s Jon Scrimshaw, so if you have a camera hidden away at home, don’t forget to bring it along on the evening! Plus, enjoy a picnic by the Boathouse where you have the opportunity to buy a slate for the new roof and be a part of this fantastic restoration project. Belton House are aiming to raise £100k to help restore the Boathouse to its former glory and every donation helps.

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You’ll also have the opportunity of introducing your business in our ‘Round Robin’ session to all the ladies in the group and lots of opportunity to network on the evening.

Join us at 6pm for registration as the meeting will be kicking off at 6.15pm promptly.

If you have any special dietary requirements please email katie.harper@natwest.com.

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Pay £10 on the door (refreshments & picnic included in the price) but please register to secure your place.

We confirm attendee numbers to the hotel the day before the event. In the event of any cancellations less than 24 hours beforehand we will still have to charge the £10. 

BOOK YOUR SEAT HERE

We look forward to seeing you on the night.

Debbie, Katie & Alyson
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