A great marketing tool
Ever thought about running a competition to boost your business and audience reach? A well thought out competition can be a great marketing tool to include as part of your overall marketing strategy. If it’s difficult to think of what you may want to offer as a prize, especially if you are a business who offers a service, then why not team up with a client or supplier you know, who may be happy to collaborate with you. Running a competition gives you PR coverage, increases your audience reach and enables individuals to engage with your business.
Why run a competition? Competitions are a fantastic way of marketing your business to the big wide world. This can be done via social media, your website, e-shots, and working with the local press. If you are a new business, it’s an excellent way of getting your product or service out there and testing the water so to speak!
The prize The prize must be attractive to your potential audience and obviously the better the prize, the more likely people are to enter the competition. Make sure you let your audience know what the prize is and if you are teaming up with a third party, make sure they are tagged or included in the competition information, so they gain publicity too.
Drawing a winner To make it fair, a great way of picking a winner is to use Random.org which uses an algorithm to select a random number/winner. People use Random.org for holding drawings, lotteries and sweepstakes.
Gain ‘liker’s and leads Make sure if you’re running a competition on Facebook, that you adhere to Facebook’s competition rules. When you are posting your competition, make sure as part of the competition that you ask people to ‘like’ and ‘share’ your post as well as whatever you would like them to do as part of entering. This will increase your number of ‘likes’ on Facebook. Look at running a competition as another way of gaining potential leads and you never know, you may well get an enquiry from your first competition.
Business owners often forget about holding events when they are putting their marketing strategy together. Events should be a natural element as part of your communications plan.
Events can be extremely powerful; meeting potential clients face to face can be so much more productive rather than trying to spend lots of time posting on social media, getting lost in the crowd. When you meet with an individual face to face, you are bound to make a lasting impression. My motto is: People buy from people.
Here’s some ideas for your business:
Organise a launch event
This is a fantastic way of getting your name out there if you are launching a new business or indeed a new product. Get friendly with the local press, invite them along on the day and all your business contacts and suppliers to gain early coverage for your new business or product.
Why not hold a promotional evening or VIP night?
Give your loyal customers an opportunity to buy your new products at a discounted price, run special offers and incentives. Loyalty cards are a great way of retaining customers. Again an event is a great opportunity to showcase your new products.
Attend industry exhibitions
These events can be a great way of a) getting your name out there and b) gaining new contacts. Often industry exhibitions will have the right target audience attending for your business so it’s in your interest to engage with them and tell them all about your business. Giveaway freebies on the day so delegates have something to remember you by. Be prepared with your marketing materials in advance and make it a priority to follow up with them after the event. Drop them an email and connect via Linked-In.
Attend local networking events
I have met most of my clients at networking events. You’ll have an opportunity to introduce your business and meet with local businesses. Talk with your business contacts and ask which ones they attend in the area. Check on Facebook and Eventbrite for your local networking groups. Make it a priority to attend at least one meeting per month. Make sure you have your business cards with you too as I often see attendees without them!
Speaking at Business seminars & expos
This is a wonderful way of sharing your expertise and knowledge and telling your story about your brand. Not only does it give you an opportunity to talk directly with attendees; people will be interested in what you have to say and don’t forget to inject some personality into your talk – people buy from people!
If you require support with planning an event or indeed organising some marketing materials, please get in touch @ firstname.lastname@example.org or call 07888 679118.
With not long to go now until the Summer holidays, it’s an extremely busy time for everyone, especially for small business owners and entrepreneurs. There are passports and paperwork to get organised, last minute holiday purchases to be made, not to mention a whole stack of work that needs to be completed before you jet off to the sun!
When you think about it, the lead up to your holiday can be one of the most stressful times of the year. For many of us, it’s extremely difficult to leave work behind. But there is a way you can avoid the stress and last minute panic. A Virtual Assistant can step into your shoes and take care of your business, giving you the reassurance to know tasks will be dealt with and clients looked after in a professional way.
Let us step into your shoes…
Hire a Virtual Assistant! A Virtual Assistant can help you with a wide variety of tasks, helping you to fully switch off and enjoy your holiday. Leave your mobile phone behind and let us take care of your business for you whilst you spend time with your family and friends.
Here are 10 suggestions for tasks that you can delegate to your Virtual Assistant to make your life a little easier before, and during, your holiday:
1. Managing your diary
Lunches, dinners, important meetings, it can seem never ending! We can keep track of all the invitations and enter them into your diary and set reminders so that you are aware of what you are doing and where you need to be!
2. Keeping on top of your emails
That feeling of dread when returning from your holiday to hundreds of emails in your inbox can be eliminated. We can help with managing your emails for you, sifting out the important ones and responding to any urgent enquiries, saving you time when you return.
3. Managing your important business calls
Leave your mobile phone at home and let us manage your calls. The last thing you want to be doing is answering a business call when you’re relaxing by the pool. We offer a professional service allowing you the time to relax and switch off.
4. Updating social media
We all look forward to shutting down our laptops and switching off from work for a couple of weeks when we’re on our holiday, however, we still need to be active on social media. We can schedule your social media content for you so that you don’t drop off the radar.
You’re exhibiting at an event later in the year and you require some marketing materials designed and printed. Brief us with what your requirements are and we can arrange this all for you, ready for you when you return.
Got something to shout about? Provide us with a draft with your latest news, tips and offers and we can send out a summer themed newsletter to your mailing list for you. Now is a great time to send a newsletter wishing your clients a happy summer.
7. Chasing outstanding payments
Have a few outstanding payments due from earlier in the year? Now’s the time to chase them. We can send out a few polite, gentle reminders to tidy up your books, ready for your return.
8. Last minute travel arrangements
You’re off to spend 2 weeks in the sun but you still need to book your train tickets to the airport and book some important travel arrangements for a conference you are attending when you return. Let us take care of the arrangements for you.
9. Project management
You are working on an important project and you need to keep on top of progress, chasing suppliers, ensuring important deadlines don’t slip while you’re away. Brief us before you go and we can happily manage this for you, ensuring milestones are met and completed.
These are just a few ways that we can support you and your business with. Give yourself permission to delegate, switch off, relax and enjoy that all important time with your family and friends.
“Working with Debbie as my PA is a delight. She has so many talents; she is very organised, capable, flexible and proactive. She performs a number of duties for me: full PA support, market research, designing marketing materials, social media and assisting with projects. She also helps me set and keep to milestones which move my businesses forward. I have every confidence in allowing her to be client- facing too. She has made a huge impact in making my business run more smoothly and she is such a pleasure to do business with.”
Judith Hogarth, Health and Well-being practitioner, Dendra
“In our business we often have unpredictable peaks in workload, for example foreign delegations seeking to visit us with little notice. Thankfully, we are able to use to Debbie to plan, arrange and oversee their programmes and we are 100% confident things will be done correctly, efficiently and professionally”. Matthew Anderson | Managing Director, TVET UK
We’d like you to join us for our next ‘Grantham Women in Business’ networking meeting, which is being held at Belton House (National Trust) on Wednesday 13th June.
We’ve planned a Summer evening visit to Belton House with a chance to brush up on your photography skills with one of their volunteer photographer’s Jon Scrimshaw, so if you have a camera hidden away at home, don’t forget to bring it along on the evening! Plus, enjoy a picnic by the Boathouse where you have the opportunity to buy a slate for the new roof and be a part of this fantastic restoration project. Belton House are aiming to raise £100k to help restore the Boathouse to its former glory and every donation helps.
You’ll also have the opportunity of introducing your business in our ‘Round Robin’ session to all the ladies in the group and lots of opportunity to network on the evening.
Join us at 6pm for registration as the meeting will be kicking off at 6.15pm promptly.
With 2017 now upon us and with everyone talking about goals and resolutions, have you sat down and reviewed the last year and given thought to what you want to achieve in 2017 and how you are going to go about it and what tools and support you need?
Are you struggling with those mundane tasks which seem to get in the way or you just never get round to completing.
Are you spending too much time on admin when you should be focusing on your customers and growing your business and doing what you are good at?
Do you not have time to market your business; promote your business on social media platforms and conduct competitor research?
Want to plan an event but just not sure how to go about it?
If the answer is “yes” to any of these questions, then The Alternative PA, Virtual Assistant service, can support your business with administration, marketing and planning that all important event. We offer an affordable, competitive, and flexible business support solution.
Call us today on 07888 679118 or take a look at our list of areas we can support you with “How we can help you”
Now is a time to plant the seeds of intention for 2017!
We look forward to talking with you and helping you grow your business in 2017.
I’d now like to introduce you to my new website http://www.thelternativepa.com. ‘The Alternative PA’ is a professional and flexible Virtual Assistant solution to meet your business requirements, be it full PA support, administration & marketing tasks and a full event management service. We work with small businesses and entrepreneurs who cannot necessarily afford to employ full or part-time staff.
I am keen to help small businesses to grow and stand out in the business world and to enable them to operate more efficiently, enhancing productivity, thus enabling them to free up time to look after current customers and most important of all gain new customers!
Call us today to see how we can benefit your business on 07888 679118 or email us email@example.com.