Step into Spring…

There’s a freshness in the air today; signs of new life, birds singing their song and beautiful yellow daffodils in bloom. Spring is a time for new beginnings, a time when we focus on maybe a spring clean in the house, a tidy-up in the garden and planting new seeds.


I myself am in the process of selling my house which means things must be kept tidy at all times in preparation for that all-important viewing.  We’ve put a huge amount of effort decorating, upgrading and generally turning it into a beautiful home during the last 10 years.

At this time of year, we’re also conscious of eating healthier and losing a few pounds so we’re ready to cast a clout and enter into our spring/summer wardrobe.  We may have a holiday on the horizon which we’re hoping to shape up for. We may be more conscious of what our skin looks like and apply the moisturiser more generously with a view to it soon being exposed.

With the house and our well-being boxes ticked, it’s time to reflect too on where our business is going and think hard about where our focus should be. Maybe your business needs re-energising – maybe a re-brand, new website?  It may be that you’ve taken your foot off the pedal and become complacent with what you are doing. Are you reaching the right people in your current marketing activities? Are you keeping in touch with your clients and actively trying to find new ones? Are you sticking to a plan?  All of this is a lot to think about when you are a small business and it’s extremely difficult to keep on top of everything when running a house, looking after your family and not to mention the running of your business affairs.

Marketing Strategy]

So, what’s the answer?

Delegate, delegate, delegate! I myself found it very difficult to delegate tasks over the years especially when I was a new business starting out 3 years ago. I attempted to do my own tax return the first year and ended up spending most of the week attempting to complete the online form.  The hours I had spent could have been better spent doing other things that I am good at, saving me time, money and not to mention a huge amount of stress. It’s difficult sometimes to make that decision but as I have learnt over the years, you have to leave the things you are not an expert in to the expert who does!

Time to plant your business seeds…


The Alternative PA can support your business with marketing services; marketing consultancy, web design, designing a new logo and marketing materials, photography & videography for your business, event planning, not to mention full PA and administration support. If we can’t help you ourselves, we normally know a man who can!

Go Get EM

 #Springissprung #Marketing #Smallbusiness #Entrepreneur #Rebranding #Eventplanning #Virtualassistant

Run a competition to boost your audience

A great marketing tool
Ever thought about running a competition to boost your business and audience reach?  A well thought out competition can be a great marketing tool to include as part of your overall marketing strategy. If it’s difficult to think of what you may want to offer as a prize, especially if you are a business who offers a service, then why not team up with a client or supplier you know, who may be happy to collaborate with you. Running a competition gives you PR coverage, increases your audience reach and enables individuals to engage with your business.

Why run a competition?
Competitions are a fantastic way of marketing your business to the big wide world. This can be done via social media, your website, e-shots, and working with the local press.  If you are a new business, it’s an excellent way of getting your product or service out there and testing the water so to speak!

The prize
The prize must be attractive to your potential audience and obviously the better the prize, the more likely people are to enter the competition. Make sure you let your audience know what the prize is and if you are teaming up with a third party, make sure they are tagged or included in the competition information, so they gain publicity too.

Drawing a winner
To make it fair, a great way of picking a winner is to use which uses an algorithm to select a random number/winner. People use for holding drawings, lotteries and sweepstakes.

Gain ‘liker’s and leads
Make sure if you’re running a competition on Facebook, that you adhere to Facebook’s competition rules. When you are posting your competition, make sure as part of the competition that you ask people to ‘like’ and ‘share’ your post as well as whatever you would like them to do as part of entering.  This will increase your number of ‘likes’ on Facebook. Look at running a competition as another way of gaining potential leads and you never know, you may well get an enquiry from your first competition.

Don’t drop off the radar

Best of luck!


10 Tips for Organising a Successful Event

Whatever the event is you are planning; excellent event management is essential for any successful event.

Set your objectives

Be clear, concise and measurable.
Are you raising awareness about your business?
Are you launching a new business?
Perhaps your fundraising for a charity?


Set a budget

What is your budget? Compile a spreadsheet with all the overhead costs.
Consider or not whether you will you charge an entrance fee for your event to cover costs?

Find the perfect venue

This is one of the most time consuming jobs in planning your perfect event, consider size of venue, access, disabled access, public transport, parking and most importantly is the ambience right for the event you are creating?

Bucks Dawn
The stunning Buckminster Barn

Set a date

Once you have found the perfect venue, ensure you leave plenty lead time to set the date in the diaries, inform all invitees, and parties involved asap.  You need plenty time to organise all the different elements of the event.


Hold a brainstorming meeting with your staff, volunteers and anyone else you think may be beneficial to the meeting.  This can set out a plan of action and don’t be afraid to assign jobs, after all organising an event isn’t an easy task!

Food glorious food!

This is so important at an event – ask people you know for recommendations on caterers if you don’t have any contacts of your own.  Don’t be frightened to ask for a tasting session prior to booking.  Good food equals happy people.

We can help style the venue and tables



Will you need to hire any equipment? e.g. OHP & screen, generator if outdoors event, marquees etc?


Adding music to an event can really add to the atmosphere and boost the event. Again, if friends or colleagues have recommendations this is a great place to start.  Listen to the band or musician before you book them!  Consider are they right for the event?

Live entertainment can really add that certain something to an event


Think about your business partners and suppliers, would they like to be involved and gain press coverage out of the event?


Organise a communications plan and list all types of marketing which will be required, print, Eventbrite, e-shots & social media. Social media can be extremely powerful marketing tool. Why not run a competition on social media giving away free tickets to your event.  Ask people to like your page and share the competition.  Also, don’t forget to ask your suppliers to share the event on their respective pages too.

To enquire about our event planning services, please contact us on 07888 679118 or email We love to hear from you.


What our clients think

“So, less than 12 weeks left until our big day!  To be honest, at first, I didn’t see the need for or the additional expense of a wedding planner. After a free initial consultation with Debbie, I realised that her expertise and wide range of contacts could be of real benefit to us when planning our wedding. It has been, for us, financially a cost that we have recovered in time and savings. Debbie has sourced  a fantastic caterer, a local musician to accompany one of my friends who is going to sing for us and knowing that we were on a budget, encouraged me to go into charity shops to look for dresses and accessories.  Very quickly, I found a near-perfect dress which is now being “up-cycled” to become my dream dress for a starting price of only £75!! I highly recommend Debbie to assist you with your wedding planning. She is great to work with, has a wealth of knowledge and is professional without ever losing sight that it is your big day.
Marie, Newark

“Wanted to say a big thank you for all your hard work that went into such a great day yesterday, the music and dancers were brilliant and certainly kept customers in the room for longer! The feedback from customers is that they really enjoyed themselves and were asking when’s the next one! You did a great job and just wanted to say a big thank you !!”
Vintage Trader

“I can highly recommend this lady , she is very well organised and has an eye for detail.  She is an experienced PA and Event Organiser. If you are a sole trader, SME or a larger company , Deborah has the experience in marketing on Social Media, managing your website or in traditional marketing role and for event organising she can organise a wedding, conference, relaunch of your business or the opening of your business. Deborah has organised several vintage fairs and if you go to www, you can see the events and reviews. No business to small or large, give Deborah your brief she will cost the job on a hourly rate”.
Carol @ Quirky Quirky.