A great marketing tool
Ever thought about running a competition to boost your business and audience reach? A well thought out competition can be a great marketing tool to include as part of your overall marketing strategy. If it’s difficult to think of what you may want to offer as a prize, especially if you are a business who offers a service, then why not team up with a client or supplier you know, who may be happy to collaborate with you. Running a competition gives you PR coverage, increases your audience reach and enables individuals to engage with your business.
Why run a competition?
Competitions are a fantastic way of marketing your business to the big wide world. This can be done via social media, your website, e-shots, and working with the local press. If you are a new business, it’s an excellent way of getting your product or service out there and testing the water so to speak!
The prize must be attractive to your potential audience and obviously the better the prize, the more likely people are to enter the competition. Make sure you let your audience know what the prize is and if you are teaming up with a third party, make sure they are tagged or included in the competition information, so they gain publicity too.
Drawing a winner
To make it fair, a great way of picking a winner is to use Random.org which uses an algorithm to select a random number/winner. People use Random.org for holding drawings, lotteries and sweepstakes.
Gain ‘liker’s and leads
Make sure if you’re running a competition on Facebook, that you adhere to Facebook’s competition rules. When you are posting your competition, make sure as part of the competition that you ask people to ‘like’ and ‘share’ your post as well as whatever you would like them to do as part of entering. This will increase your number of ‘likes’ on Facebook. Look at running a competition as another way of gaining potential leads and you never know, you may well get an enquiry from your first competition.
Best of luck!